Press Releases

October 2022: SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, and IDWise®, a global identity verification and e-KYC solution, partner to offer SimpliFi’s customers a truly AI-based next-gen and hyper-localized identity verification and e-KYC solution.

This partnership provides SimpliFi’s customers that are looking to issue cards with an intelligent “bank-grade” solution for identity verification that utilizes the latest advances in global ID document verification technology, face match and certified liveness detection, along with comprehensive AML/PEP/Sanctions screening. These features, in addition to IDWise’s unique adaptability to regional requirements, will enable SimpliFi’s diverse customers with varied use cases across different markets in the region to provide their ever more demanding users with a next-gen frictionless experience, save costs through automation while adhering to increasingly stringent global and regional KYC requirements, all at the same time.

“Identity fraud has become a more common issue nowadays, with most online and digitized transactions. It has become clearer now that the fintech industry needs a quick and trusted solution to eliminate those challenges,” said Ali Sattar, Founder and CEO of SimpliFi.” IDWise’s ability and commitment to mitigate those risks and its hyper-local features is why we believe this would make an excellent partnership for both entities.” 

“Digital payments are on the rise post-covid in the MENAP region, surpassing cash payments in some major economies in the region for the first time. Enabling digital trust through cutting-edge tech and hyper-localized identity verification solutions at an accelerated pace is ever more critical to stay ahead of fraudsters and to enable this fintech revolution to prosper,” said Baha Arab, Co-Founder & CEO of IDWise®. “We are particularly excited about joining forces with Ali and amazing team at SimpliFi on our joint mission with a deep sense of purpose and tremendous positive impact for the regional fintech ecosystem in our Tier 1 Emerging Markets.” 

About SimpliFi

SimpliFi is on a mission to democratize payments by building the leading Cards as a Service (CaaS) platform for MENA and Pakistan. We empower businesses to unlock the power of financial ownership by enabling them to issue payment cards instantly to streamline business operations, drive new revenue streams and increase loyalty. Whether it’s a burgeoning startup in one market or an enterprise with regional presence, we enable companies to issue and manage their card programs with ease and confidence. For more information, please visit our website at www.simplifipay.com.

About IDWise®

IDWise® is at the forefront of leveraging the latest advances in AI to help instil trust in some of the largest and fastest-growing markets globally, with a particular focus on the emerging markets of the Middle East, Africa and Southeast Asia – we aspire to become the world’s first truly AI-based hyper-localized emerging markets focused global enterprise-grade Identity Verification and e-KYC solution. Headquartered in London, UK with more than 40 “IDWisers” working across 4 countries, we serve digitally disruptive tech ventures and large enterprise customers in 6 countries across multiple industry verticals, including fintech, telco, insurance, crypto, transport, logistics, and travel, having verified the identities of more than 3 million users since inception. To learn more, visit www.idwise.com.

This partnership extends SimpliFi’s footprint into 5 markets across MENA & Pakistan. 

August 22, 2022– SimpliFi, the leading Cards as a Service (CaaS) platform for banking and fintech industries in MENA and Pakistan, and ADIB Egypt, one of the most enterprising and digitally focused sharia-compliant banks in Egypt, have joined forces to help catalyze payment digitization for companies in Egypt. 

This partnership demonstrates both entities’ commitment to constant innovation introducing unprecedented services and solutions to the Banking and Fintech industries in Egypt. It brings SimpliFi’s innovative CaaS model to Egypt by leveraging SimpliFi’s deep technology and domain experience and strong client relationships together with ADIB-Egypt’s expertise in digital banking and understanding of the wider banking ecosystem. With the global exponential acceleration in the adoption of digital solutions, both SimpliFi and ADIB Egypt will work together to help companies issue scheme-enabled prepaid cards by reducing cost to launch and time to market.

“ADIB Egypt is at the forefront of digital banking innovation in Egypt, working closely with Fintech companies and technology startups to bring ‘market first’ propositions to the Egyptian market. We couldn’t have found a better partner to bring our unique CaaS model, as a first to market in Egypt.” said Ali Sattar, Founder, and CEO of SimpliFi. “We are honored to partner with a progressive bank such as ADIB-Egypt allowing us to help businesses in Egypt drive payment innovation and efficiency.”

“As we continue to relentlessly accelerate and advance our digital transformation strategy, ADIB-Egypt looks forward with great enthusiasm to a progressive partnership with SimpliFi. Together we will redefine payment digitization helping companies take their financial transactions to the next level and inducing a host of benefits that extends beyond business to drive economic mobilization,” said Mohamed Aly, CEO and Managing Director of ADIB-Egypt. “Our collaboration with this innovative platform with a solid record of firsts, allows us to empower Egyptian companies by issuing payment cards as a gateway to more integrated financial digitization, aligning with the Central Bank of Egypt’s vision towards expanding the efficiency and use of e-payments,” added Aly.

Through this new partnership, the bank aims to continue to expand its portfolio of cutting-edge digital solutions to customers, especially companies, allowing them to issue, manage, and run their own card programs.

Ahmed Effat, Consumer Banking Head at ADIB-Egypt said, “Our partnership with SimpliFi is a pivotal step along our digitization journey. Its value is not only limited to leveraging the company’s integrated expertise in technology and digital payments but will include its extensive network of relationships with companies in Egypt as well as startups across the Middle East and North Africa that are looking to enter the Egyptian market.” 

Effat pointed out that the partnership with SimpliFi will create and activate unprecedented digital solutions by utilizing the platform’s capabilities to speed up and streamline the processes, improving customers’ financial experience in line with a fast-evolving digital payment ecosystem.

For further information on SimpliFi’s digital payments services, please visit: https://simplifipay.com/

About SimpliFi:

SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, provides businesses with a one-stop solution to issue and manage their cards’ program, enabling them to streamline operations, drive new revenue streams, and increase loyalty. 

SimpliFi provides a full-stack solution consisting of APIs, SDKs, a client portal, a white-label app, and end-to-end program management capabilities. The Company manages all ecosystem partners required to issue cards, including banks, card schemes, processors, identity verification, card fulfillment, and customer care to deliver a seamless experience across multiple markets. In addition to providing a purpose-built tech stack, SimpliFi manages day-to-day card operations and compliance so businesses can focus on their core strengths whilst leveraging the capabilities and scale of SimpliFi.

About ADIB-Egypt

ADIB-Egypt is an award-winning bank that launched its operations in Egypt after the acquisition of National Bank for Development, through an Emirati consortium between Abu Dhabi Islamic Bank and Emirates International Investment Company in 2007. 

As part of ADIB Egypt’s strategy as a universal bank focused on providing a wide range of modern and Shariah-compliant financial solutions to its corporate and individual clients, advanced infrastructure has been developed, in addition to renovating a vast network of 70 branches and over 100 ATMs deployed across the republic’s governorates through a team of qualified personnel. 

ADIB-Egypt is committed to providing innovative technology that includes all digital products, and integrating the latest smart methods in Fintech to provide customers with further convenience, as we continue providing the latest e-payment technologies, and keep pace with the latest state-of-the-art smart technologies, seeking sustainable growth linked to service level, employee efficiency and market-share growth.

Aiming at integrating its services, ADIB-Egypt established its investment banking arm, ADI Capital, and a leasing company, ADIFinance, and an asset management arm. In 2020, the bank established two more companies: ADI Microfinance and ADI Consumer Finance, in response to growing customer needs, and to provide appropriate and immediate services using digital financial technology.

Aug 16, 2022: Fintech Express Program from Faysal Bank is focused on identifying and fostering Fintechs and Startups with promising, high-potential innovative technologies from Mastercard that accelerate and facilitate the entire digital payment journey for Fintechs. Through this collaboration, Faysal Bank and SimpliFi will be able to move ahead in the mission of expanding financial inclusion by enabling digital payments for the unbanked and underbanked SME sectors in Pakistan.

Faysal Bank has been at the forefront of digital financial services in Pakistan, and SimpliFi has been enabling digital payments for businesses across MENA. This association between two industry leaders highlights the joint vision of both parties to introduce market-leading products to support businesses and contribute towards the digital payments vision set forth by the State Bank of Pakistan.

Speaking at the signing ceremony, Mr. Shaheryar Saeed Khan, Chief Digital Officer, FBL said, “Faysal Bank is eager to create partnerships and support EMI’s and Fintechs in Pakistan. This agreement with SimpliFi Pakistan shows our commitment to offer innovative, digital solutions to facilitate development and expansion of the digital ecosystem in Pakistan.”

“SimpliFi has been rapidly expanding its model across the MENA region and we are excited to enter Pakistan to enable the burgeoning digital payments ecosystem in the country,” said Ali Sattar, Founder, and CEO of SimpliFi. “We are confident that our partnership with Faysal Bank will empower local and international businesses in Pakistan to offer market-leading solutions that drive efficiency in payments.”

The signing ceremony held at Faysal Bank Head Office Karachi was also attended by Fahad Mirza, Head of Digital Products & Channels from Faysal Bank, and Tafseer ul Islam Siddiqui, Head of Engineering from SimpliFi.

About Faysal Bank:
Faysal Bank Limited was incorporated in Pakistan on October 3rd, 1994 as a Public Limited Company under the Companies Ordinance, 1984. The Bank’s shares are listed on Pakistan Stock Exchange. Faysal Bank is engaged in Commercial, Retail, Corporate, and Islamic banking activities. Faysal Bank’s footprint now spreads over more than 220+ cities. As of July 2022, the bank has a network of 638 branches of which 633 are Islamic banking branches.

About SimpliFi:
SimpliFi, a leading payment enabler in MENA and Pakistan, offers businesses a one-stop solution to drive digital payments thereby helping them streamline operations, generate new revenue streams, and increase loyalty. We provide a full-stack solution consisting of APIs, SDKs, a client portal, a white-label app, and end-to-end program management capabilities.

July 13, 2022: SimpliFi, the leading Cards as a Service (CaaS) platform for MENA and Pakistan, and Infinios Financial Services B.S.C (c) (Infinios), a card processor and payment services provider licensed and regulated by the Central Bank of Bahrain, announce a strategic partnership to support the growing fintech ecosystem in the MENA region. Under the partnership, SimpliFi will utilize Infinios Banking-as-a-Service (BaaS), to accelerate the enablement of digital financial services for businesses in the region.

The partnership aligns with SimpliFi’s vision to offer a one-stop solution for businesses to issue scheme-enabled prepaid cards across MENA and Pakistan, as well as Infinios’ goals to deliver flexible and secure digital banking and payment solutions to Fintechs like SimpliFi.

“We are delighted to be partnering with a strong BaaS player like Infinios that brings together deep domain knowledge and extensive payments experience in the region,” said Ali Sattar, Founder and CEO of SimpliFi. “By combining Infinios’ capabilities with SimpliFi’s deep tech expertise and customer relationships, we will enable businesses to bring innovative propositions to market in record time.”

“The collaboration with SimpliFi is in line with our commitment to supporting the growing fintech ecosystem in the region.” commented Andrew Sims, CEO of Infinios. “This partnership demonstrates how two Fintechs can come together to provide seamless, holistic solutions which enable a rapid route to market for businesses that wish to embed digital financial services into their business processes and applications.”  

About SimpliFi:

SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, provides businesses with a one-stop solution to issue and manage their cards’ program, enabling them to streamline operations, drive new revenue streams, and increase loyalty. 

SimpliFi provides a full-stack solution consisting of APIs, SDKs, a client portal, a white-label app, and end-to-end program management capabilities. The Company manages all ecosystem partners required to issue cards, including banks, card schemes, processors, identity verification, card fulfillment, and customer care to deliver a seamless experience across multiple markets. In addition to providing a purpose-built tech stack, SimpliFi manages day-to-day card operations and compliance so businesses can focus on their core strengths whilst leveraging the capabilities and scale of SimpliFi. For further details please visit https://www.simplifipay.com.

About Infinios:

Formed in 2014, Infinios Financial Services B.S.C(c) (previously known as NEC Payments B.S.C.(c)) is licensed and regulated by the Central Bank of Bahrain (CBB) as an Ancillary Services Provider, Payment Services Provider, and Card Processor. Infinios built the Infinite Financial Solutions platform from the ground-up, complying with multiple security and business process standards, and working with leading names in the technology and Fintech industries. Its vision is to help digital businesses to thrive and their customers to prosper, and its mission is to enable the growth of digital commerce and the development of superior digital financial services experiences through the provision of innovative, robust and compliant technology solutions. For further details please visit https://www.infinios.com.

June 28, 2022: SimpliFi, the leading Cards as a Service (CaaS) platform for MENA and Pakistan, and Gate to Pay, a regional Fintech operating within the payments and the BaaS (Banking as a Service) domains, have joined forces to enable businesses to issue scheme-enabled payment cards in Jordan.

The partnership brings together SimpliFi’s leading card issuance platform and deep technology expertise with Gate to Pay’s extensive market knowledge and local strategic assets to deliver a seamless proposition to bring innovative card programs to market. The partners will work closely to enable Fintechs and other technology companies to issue cards to support a variety of use cases involving consumer and B2B payments, thereby digitizing the payments ecosystem in the Kingdom.

“Collaborating with Gate To Pay is one additional step towards democratizing card issuance in the MENA and Pakistan region,” said Ali Sattar, Founder, and CEO of SimpliFi. “The Fintech industry needs players like Gate to Pay, committed to providing seamless digital payment solutions to their partners, and we are beyond excited to be partnering with them to bring new solutions to market.”

“We are extremely proud and honoured to be chosen as an enabler for SimpliFi” commented Maha AlSaid – General Manager at Gate to Pay. “SimpliFi has really ambitious and exciting plans for the MENA region, and we are glad to be part of this journey as a chosen partner for SimpliFi. We look forward to this joint project in which we hope to play a part in shaping the MENA FinTech industry along with SimpliFi”

About SimpliFi:

SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, provides businesses with a one-stop solution to issue and manage their cards’ program, enabling them to streamline operations, drive new revenue streams, and increase loyalty.

SimpliFi provides a full-stack solution consisting of APIs, SDKs, a client portal, a white-label app, and end-to-end program management capabilities. The Company manages all ecosystem partners required to issue cards, including banks, card schemes, processors, identity verification, card fulfillment, and customer care to deliver a seamless experience across multiple markets. In addition to providing a purpose-built tech stack, SimpliFi manages day-to-day card operations and compliance so businesses can focus on their core strengths whilst leveraging the capabilities and scale of SimpliFi.

About Gate to Pay:

Established in 2014, Gate to Pay is a Jordanian FinTech specialized in offering tailored payment solutions. Operating within the regional FinTech domain, Gate to Pay is committed to delivering fully-fledged solutions, enabling partners with the latest technologies, and facilitating instant digital payments all over the globe.

Under the license of the Central Bank of Jordan, and through principal memberships with global schemes including Mastercard, Visa, and Union Pay International, Gate to Pay is serving a wide client base across several sectors and industries.

Gate to Pay currently powers several financial and non-financial entities across the region through its wide-range BaaS (Banking as a Service) modules. Offerings include card issuance, mobile wallet systems, instant payment solutions, digital onboarding, screening/ fraud monitoring solutions, and several other technology stacks. Gate to Pay also offers lines of corporate and retail products, enabling entities and users with the latest payment technologies whilst facilitating instant, borderless, digital payments.

May, 2022: MDP, the leading payments & card issuing platform signed a partnership with SimpliFi to accelerate expansion into the MIDDLE EAST AND AFRICA region.

MDP & SimpliFi combine their expertise in innovative payments & Cards as a Service (CaaS) – one-stop solutions to expand their business offerings & establish their position as a partner of choice for the payments ecosystem. The partnership highlights both entities’ commitment to empowering the fintech ecosystem, backed by payment experts and a powerful processing platform, with end-to-end digital solutions catering for the payment & fintech sector in the Middle East & Africa.

MDP – Chief Executive Officer, Ahmed Nafie, said the partnership would work as a vehicle for broadening the company’s reach.

“It’s exciting for MDP to ignite its strategic partnership with SimpliFi – through our collaboration we will work on accelerating the delivery of better financial experiences for all our customers,” said Ahmed Nafie, CEO of MDP. “The payments industry is evolving at a rapid speed, which has been a crucial catalyst for the growing demand for innovative digital payment solutions in the banking & fintech industry.”

Khaled El-Goghel, Managing Director at MDP also added, “MDP’s partnership with SimpliFi brings unprecedented innovation & speed to market, by providing comprehensive service offerings catered to the next-generation banking & fintech sector. Our collaboration with SimpliFi comes in line with the MDP’s strategic market and geographical expansion into the Middle East & Africa.”

Ali Sattar, Founder & CEO of SimpliFi, commented that the partnership would enable SimpliFi to expand its geographic footprint and capabilities. 

“Demand for card issuance is exploding and our partnership with MDP will not only allow us to accelerate our entry into Egypt but also the wider MENA and African markets. This partnership will lay the foundation for our continued rapid expansion to roll out our Cards as a Service capabilities and realize our mission of democratizing card issuance,” said Ali Sattar, Founder & CEO of SimpliFi.

About MDP:

MDP is the leading card issuing platform, enabling businesses to roll out their financial solutions with end-to-end payment infrastructure offerings – ranging from personalized card production to digital processes transaction. MDP is well-positioned in the market for more than 30+ years’ , acknowledged for accelerating payment experiences – through a tech-driven approach. MDP embraces the global adoption of innovative, scalable & secure emerging fintech solutions; that provide seamless omni-channel customer experiences. MDP is headquartered in Cairo, Egypt with an extended footprint in more than 40 countries globally.

About SimpliFi:

SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, provides businesses with a one-stop solution to issue and manage their cards’ program, enabling them to streamline operations, drive new revenue streams, and increase loyalty. 

SimpliFi provides a full-stack solution consisting of APIs, SDKs, a client portal, a white-label app, and end-to-end program management capabilities. The Company manages all ecosystem partners required to issue cards including banks, card schemes, processors, identity verification, card fulfillment, and customer care to deliver a seamless experience across multiple markets. In addition to providing a purpose-built tech stack, SimpliFi manages day-to-day card operations and compliance so businesses can focus on their core strengths whilst leveraging the capabilities and scale of SimpliFi. 

Dubai, December 2021 – Toppan FutureCard, a Toppan Company, and UAE-based global end-to-end card solutions provider, collaborates with SimpliFi, a Card as a Service (CaaS) platform with headquarters in the UAE, to boost end-to-end card issuance services in Middle East, North Africa, and Pakistan.

With the rising demand of digitalization, Fintech services became an essential sector within the financial industries in the Middle Eastern region. Today, there are various new Fintech start-ups operating in the region, with a projection of rising from 30 companies in 2017 to 465 Fintech companies by 2022*. Being at the forefront of the Fintech startups in the region, UAE’s total value of digital payment transactions has more than doubled in the last two years and reached US$18.5 billion in 2020, according to the World Digital Report 2021**.

Toppan FutureCard is aiming to support the emerging Fintech start-up sector by offering fast and flexible onboarding programs whilst SimpliFi a ‘Cards-as-a-Service’ platform provider for MENA and Pakistan is on a mission to democratize card issuance by enabling businesses to issue cards across multiple markets. The two companies have signed a partnership agreement, in which both sides agree that Toppan FutureCard provides SimpliFi with state-of-the-art card production and fulfillment services as well as seamless customer onboarding solutions.

“As a company where flexibility is embedded in the corporate DNA, Toppan FutureCard focuses on offering flexible and fast end-to-end card issuance services and solutions targeting specifically Fintech companies,” says Michael Hraschan, Director of Product Management Payment who added, “One of our latest collaboration agreements hast been signed with the promising Fintech start-up SimpliFi with its ‘Cards-as-a-Service’ model. We aim to fulfil the unique requirements of SimpliFi as well as further up-and-coming Fintech companies to launch their products quickly into the market by continuously improving our service delivery times.”

Commenting on the signed partnership agreement, Ali Sattar, Founder and CEO, SimpliFi said: “SimpliFi was looking for an experienced partner to provide card production and fulfillment services with an on the ground presence in the region, a full suite of offerings and quick delivery times. Toppan FutureCard was a natural choice as it has a strong track record of delivering innovative solutions to clients in the region.” He added, “We look forward to working with the Toppan FutureCard team to bring unique propositions to market for our clients”.

____________________________________________________________________________________________________________
Sources
* https://www.statista.com/topics/8699/fintech-in-mena/
** https://fintechnews.ae/8914/abudhabi/uae-fintech-report-and-map-2021-fintech-in-dubai-and-abu-dhabi/

About SimpliFi
SimpliFi is on a mission to democratize payments by building the leading Cards as a Service (CaaS) platform for MENA and Pakistan. We empower businesses to unlock the power of financial ownership by enabling them to issue payment cards to streamline business operations, drive new revenue streams and increase loyalty. Whether it’s a burgeoning startup in one market or an enterprise with regional presence, we enable companies to issue and manage their card programs with ease and confidence.

Toppan
Established in Tokyo in 1900, Toppan is a leading and diversified global provider committed to delivering sustainable, integrated solutions in fields including printing, communications, security, packaging, décor materials, electronics, and digital transformation. Toppan’s global team of more than 50,000 employees offers optimal solutions enabled by industry-leading expertise and technologies to address the diverse challenges of every business sector and society and contribute to the achievement of shared sustainability goals.
For more information, visit www.toppan.com/en/ or follow Toppan on LinkedIn https://www.linkedin.com/company/toppan/.

About Toppan Gravity
As a global solutions provider primarily focused on the payment and Identity industries, Toppan Gravity Ltd. aims at developing the next generation of virtual and physical security documents.
With the vision of becoming the forerunner in the secure ID and payment industry, the company focuses on driving synergies within the Toppan Group, through strategic acquisitions. Toppan Gravity empowers promising companies’ having state-of-the-art technology or businesses in emerging markets, including Asia, Africa, and Latin America to enhance their overall performance. Furthermore, the company enables its acquisitions to take advantage of the opportunities presented by its large, diversified group having numerous resources and extensive know-how.
For more information, visit www.toppangravity.com or contact info@toppangravity.com.

About Toppan FutureCard
FutureCard Ind. L.L.C., a Toppan Gravity company, is a UAE based global provider of end-to-end card solutions with the focus on payment, ID, transport, telecom, loyalty, and retail. Since 2003 FutureCard is designing, manufacturing and customizing high quality and cutting-edge smartcard technologies and solutions. From January 2022, Toppan FutureCard will be integrated within Toppan Gravity.
For more information, visit www.toppanfuturecard.com or contact info@toppangravity.com.

New investors, Global Founders Capital and 4DX Ventures, are joined by existing investors, Raed Ventures and Rally Cap Ventures  

UAE, 20^th December 2021: SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, has raised $5.1 million in funding to accelerate its expansion across the region following its beta launch in August 2021.

This round of funding saw participation from Global Founders Capital, Raed Ventures, 4DX Ventures and Rally Cap Ventures. Both Raed Ventures and Rally Cap Ventures had participated in SimpliFi’s funding round earlier in the year along with a number of strategic investors from the region and outside as well as current and former employees of Careem, Facebook, Plaid and Remitly.

SimpliFi provides businesses a one stop solution to issue and manage their cards program. The company manages all ecosystem partners required to issue cards including banks, card schemes, processors, identity verification, card fulfillment and customer care to deliver a seamless experience across multiple markets. In addition to providing a purpose built tech stack, SimpliFi manages day to day card operations and compliance functions so businesses can focus on their core strengths whilst leveraging the capabilities and scale of SimpliFi.

After launching its beta version in August this year, the company received strong interest from organizations across the region seeking to issue cards to fulfill their business needs and to offer card products to SMEs and consumers. The company has inked several strategic partnerships with banks, processors and other providers to enable its CaaS platform and signed up a number of clients, many of which are the largest brands and category leaders in the region. In parallel, SimpliFi has been building the team aggressively with experience from Careem, Grab, Gojek, Uber, PayPal, Marqeta, Mastercard, Facebook and Network International.

“We were overwhelmed (yet humbled) by the response we got after we launched in August. It was only then that we realized that the opportunity was substantially bigger than what we had originally anticipated which emboldened us to double down and accelerate our expansion across the region.” commented Ali Sattar, Founder and CEO of SimpliFi.

“We like the card issuance space and have backed similar players (to SimpliFi) in other regions of the world. SimpliFi has a world class team with strong regional network and experience, undying passion and uncompromising values and we are confident that they are on their way to becoming the leading card issuance platform in the region.” commented Tito Costa, Partner at Global Founders Capital.

“SimpliFi’s vision to transform the payments infrastructure in the region to create sustainable impact and its ethos towards honesty, excellence and continuous improvement are aligned with our mission and values. We are excited to be partnering with Ali and the team as they build something truly unique and impactful.” says Peter Orth, Co-Founder and General Partner at 4DX Ventures.

“Raed joined SimpliFi on its journey earlier in the year and we’ve been truly impressed by the speed of execution of the team and their ability to attract top notch brands as clients. At the same time we see growing demand for card issuance in the region and are excited to continue to back SimpliFi as it expands its presence across the region.” says Wael Nafee, Partner at Raed Ventures.

SimpliFi provides all the tools necessary for a business – technology or non-technology – to run its cards program. SimpliFi’s PCI DSS certified platform consists of micro APIs, SDKs, web portal and a white label app which companies can use to build, customize, launch and manage their card programs quickly and without any technology or payments background.

For further information, please visit the SimpliFi website: https://simplifipay.com/.

About SimpliFi

SimpliFi is on a mission to democratize payments by building the leading Cards as a Service (CaaS) platform for MENA and Pakistan. We empower you to unlock the power of financial ownership by enabling you to issue payment cards to streamline business operations, drive new revenue streams and increase loyalty. Whether you are a burgeoning startup in one market or an enterprise with regional presence, we enable you to issue and manage your card programs with ease and confidence.

Media Contact
Justin Froes
Q Communications
+971 52 241 5397

Identity verification technology enables SimpliFi customers to seamlessly issue virtual or physical payment cards in MENA and Pakistan

Veriff, a global identity verification provider is partnering with SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, to protect SimpliFi customers from identity fraud within their instant card issuance programs. With this partnership, Veriff adds an extra layer of safety and security to SimpliFi’s digital card issuance platform.

Utilizing Veriff’s identity verification technology, SimpliFi customers can now quickly and easily verify the identity of card holders for their individual card issuance programs on the SimpliFi platform, meeting their know your customer (KYC) requirements to ensure users are not subjected to fraud. Veriff’s AI-powered identity verification solution uses a combination of document, photo, and video verification to confirm users are who they say they are across a number of markets, including SimpliFi’s target markets.

“With accelerated global digitalization, online identity fraud is on the rise, especially in the fintech industry where fraudsters attempt to take the identity of another person to make financial gains,” said Janer Gorohhov, co-founder and CPO of Veriff. “At Veriff, we are committed to mitigating these fraud risks and reestablishing trust online, and are thrilled to be partnering with SimpliFi to provide a reliable and secure identity verification service as their customer base continues to expand.”

The SimpliFi platform empowers its customers to leverage the power of payments and financial ownership by enabling them to build personalized card programs on SimpliFi’s modern card issuance platform. SimpliFi’s powerful platform combined with Veriff’s added identity verification and compliance capabilities provides organizations with the trust and security needed to manage their card programs securely and reliably.

“Not only does Veriff provide a reliable and cost effective identity verification solution that meets our needs, but they also understand the unique challenges of a young, B2B startup with plans to expand regionally,” said Ali Sattar, founder and CEO of SimpliFi. “All of these factors combined have given us great trust in partnering with them and we are looking forward to working together to help meet our client’s unique identity verification needs.”

For more information about our partnership, please visit us at www.veriff.com or www.simplifipay.com​​.

About SimpliFi

SimpliFi is on a mission to democratize payments by building the leading Cards as a Service (CaaS) platform for MENA and Pakistan. We empower businesses to unlock the power of financial ownership by enabling them to issue payment cards instantly to streamline business operations, drive new revenue streams and increase loyalty. Whether it’s a burgeoning startup in one market or an enterprise with regional presence, we enable companies to issue and manage their card programs with ease and confidence. For more information please visit our website at www.simplifipay.com.

About Veriff

Veriff is a global online identity verification company that enables organizations to build trust with their customers through intelligent, accurate, and automated online IDV.  The largest database on the market, Veriff’s intelligent decision engine can analyze thousands of technological and behavioral variables in seconds, matching people to more than 9,500 government-issued IDs from over 190 countries. Founded in 2015, Veriff serves a global portfolio of organizations across fintech, crypto, and mobility sectors. To learn more, visit www.veriff.com.

Backing from Raed Ventures along with a number of regional and global investors puts SimpliFi in a strong position for its commercial launch

SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, launches its card issuance platform today. Comprised of a rich set of publicly available APIs and an easy to use portal, any business, be it a fintech, gig platform, enterprise or SME, can issue cards instantly and manage their program end to end through SimpliFi. 

SimpliFi provides businesses a one stop solution to issue and manage their cards program. The company manages all the ecosystem partners required to issue cards including banks, card schemes, processors, identity verification and card fulfillment to deliver a seamless experience across multiple markets. In addition to providing a purpose built tech stack, SimpliFi handles day to day card operations and compliance functions so businesses can focus on their core strengths whilst leveraging the capabilities and scale of SimpliFi.  

Founded in 2020 by Ali Sattar, previously head of CareemPay, the idea of SimpliFi was seeded when Ali was looking to issue cards but he quickly realized the numerous complexities in setting up such a program. He found it challenging to launch in one market let alone scaling it across multiple markets given the fragmented payments ecosystem in the region. His frustration was echoed by a number of other entrepreneurs and business owners and it was only then that he realized the enormity of the problem and the massive opportunity that lay ahead. The rest of the team comes with a wealth of experience building and scaling technology businesses for Grab, Gojek, Uber, Careem, PayPal, Marqeta, Facebook and Network International.

“Prepaid cards are highly versatile with a host of use cases allowing businesses to streamline operations, generate new revenue streams and drive loyalty. Until now banks have had the exclusivity in issuing cards. We are changing that by empowering every business to become a payments company and participating in the benefits from financial ownership, without the underlying complexities and hassle. The massive impact this can create on the financial services ecosystem in the region inspires us to wake up every day.” commented Sattar.

The company closed its seed round earlier in the year led by Raed Ventures which has also backed MENA heavyweights such as Tabby and Lean. Rally Cap, a global venture collective focusing on early stage, emerging market fintech opportunities and Sukna Ventures, an early stage regional VC, also participated along with a number of angels including Chris Adelsbach, Idris Bello, Osama AlRaee, Abdullah Mohammed Al-Dosari and current and former executives at Facebook, Careem, Plaid and Remitly.

“Investing in SimpliFi was an easy decision given the problem it is solving, the vision and experience of the team and the early traction they have had. We see card issuance being a common need and a major pain point for a number of businesses we speak to and are excited to be supporting SimpliFi as they build the payments infrastructure to enable companies in the region to build and scale.” says Wael Nafee, a member of the investment team at Raed Ventures. 

Potential customers can now sign up on SimpliFi’s website for a demo account to access SimpliFi’s easy to use portal and comprehensive card issuance and management APIs. Whilst SimpliFi’s APIs provide the tools necessary for developers to test out and launch products with minimal coding, the portal is designed specifically for non-technology businesses so finance and operations teams can get access to the same capabilities without any technology or payments background.

About SimpliFi

SimpliFi is on a mission to democratize payments by building the leading Cards as a Service (CaaS) platform for MENA and Pakistan. We empower you to unlock the power of financial ownership by enabling you to issue payment cards to streamline business operations, drive new revenue streams and increase loyalty. Whether you are a burgeoning startup in one market or an enterprise with regional presence, we enable you to issue and manage your card programs with ease and confidence.

For Press inquiries, please contact Ali Sattar at admin@simplifipay.com.