Privacy Policy

Privacy Policy

We view protection of your privacy as a very important community principle. We understand clearly that you and Your Information is one of our most important assets. We store and process Your Information on our servers that are protected by physical as well as technological security devices. If you object to Your Information being transferred or used in any way please forward your request to or deem not to use the website. We do not sell or rent Your Information to any third parties without your explicit consent.

This policy document sets out the basic tenets of our privacy policy applicable to customer data. All questions or comments should be addressed to our Management at: (UAE)

Who are we? In this policy (“Privacy Policy”) the terms (“Our”, “We” and “Us”) refers to MENA Card Systems Limited, whose registered offices are:

MENA Card Systems Limited,

Unit 208 Gate Avenue – South Zone

Dubai International Financial Center

Dubai, UAE

We are engaged in the business of card issuance in MENA & Pakistan. The policy sets forth the terms with respect to the way we collect, store, process, share and disclose personal information about you (“you” and “your”) which is disclosed to us either directly or through our website at:

1. Overview.

SimpliFi obtains personal information about you from various sources to provide services and to manage the Site.

2. Personal Information.

a. Personal information about you we gather and keep.

Personal information is any data that relates to an identified individual. The personal information that you share directly with us through our sites and services will be presumed from the conditions in which you provide the information. Such as:

  • We collect your full name, email address, and account log-in credentials when you sign-up for a SimpliFi account.
  • We collect your full name, work email, and country when you fill in our online form to contact our sales team.

Our Sites use cookies to function smoothly. It is to store information about your use of our Sites, including:

  • Your browser and device data, such as your IP address, device type, operating system and internet browser type, and operating system details like name and version.

3. How We Use Personal Information.

a. Our products and services.

We use Personal Information to facilitate our business connections with our users, comply with our financial regulatory and other legal obligations, and pursue our legitimate business interests.

b. Events and marketing communications.

We may send you our marketing communications emails about the products and services, invitations to participate in surveys or events. Also, we can communicate with you for marketing purposes.

For example, when we collect your business contact details through our participation at an event, we can use this information to follow-up with you with respect to an event, send you information that you have requested about our products and services and, with your consent, include you on our marketing knowledge campaigns.

c. Publication and Advertising.

When you visit our sites, SimpliFi (and its service providers) may use personal information gathered from you and your device to target advertisements for SimpliFi’s Services to you on our Sites. For example, when you visit our Site, we will identify you and your device with cookies and push advertisements of our Services to you.SimpliFi does not respond to any non-recognized industry standard browser signals like “DO NOT TRACK”.

We do not share, use, sell or rent the personal information of our user’s/ customers or site visitors for targeted advertisements.

4. How We Exhibit Personal Information.

SimpliFi does not rent or sell Personal Information to marketers or autonomous third parties. We share your Personal Information with trusted units, as mentioned below.

a. SimpliFi shares personal information with other SimpliFi institutions in order to provide our Services and for internal administration usefulness.

b. Business consort. We share personal information with third-party business consorts and partners when this is required to provide our Services to our Users. Examples of third parties-providers to whom we can disclose Personal Information, for this reason, are banks and payment network providers when we provide payment card issuing and processing services.

c. Service providers. We share personal information with a finite number of our service providers. On our behalf, we have service providers that provide services, such as website hosting, identity authentication services, information technology, and related infrastructure, customer service, email delivery services, and compliance and auditing services. These service providers may need to access Personal Information to execute their services. Such service providers are marked as authorized service providers to use or exhibit the Personal Information only as necessary to execute services on our behalf or go along with legal requirements.

d. Our users and third parties are authorized by our Users. We share necessary personal information with users to maintain a user account and provide the services.

e. Corporate Agreements. In the event that we enter into, or aim to enter into, an activity that change our business structure, such as a restructuring, affiliation, sale, collaboration, change of control, or other placement of all or any segment of our business or assets, we may share Personal Information with third parties in connection with such activities. Any other entity which acquires us or part of our business will have the right to continue to use your personal information, but only in the practices set out in this Privacy Policy unless you agree otherwise.

f. Compliance and damage anticipation. We share Personal Information as we conclude obligatory:

(a) to enforce our legal rights;

(b) to comply with relevant law, or payment method rules;

(c) to safeguard the rights, privacy, safety and property of SimpliFi, it’s Users or others;

(e) to answer questions from courts, regulatory firms, law enforcement firms, and other public and government authorities, which may include authorities outside your country of residence.

5. Your Rights and Decisions.

Various rights may be available to you, depending on the circumstances and the applicable law. We summarise key rights likely to be available to most data subjects:

Withdraw consent: When personal information is processed on the basis of consent, you may withdraw consent at any time, although such withdrawal will not affect the lawfulness of processing occurring prior to such withdrawal;

Access and rectification, etc.:You may request access to and rectification or erasure of personal information, or restriction of Processing concerning the Data Subject or to object to Processing as well as the right to data portability;

Objecting and restricting: You may object, on legitimate grounds, to the processing of your personal information, or request that processing be restricted; and

Complaints: If you believe that your data protection rights may have been breached, you may lodge a complaint with the relevant data protection authority (e.g. the Commissioner of Data Protection in the case of the DIFC).

You have decision-taking rights regarding our use and disclosure of your personal information:

a. If you no longer want to receive marketing-related emails from us, you may quit via the unsubscribe link included in such emails. We will try to comply with your request(s) as early as reasonably possible. Please note that if you unsubscribe our email, we may still send you important executive messages that are required to provide you with our services.

b. How you can see or change your account Personal Information. If You would like to review or update personal information that you have previously shared to us, You may do so by signing in to your SimpliFi account.

6. Security, Dependability, and Reservation.

We make appropriate attempts to ensure a level of security is suitable to the risk associated with the processing of Personal Information. We maintain organizational, technical and administrative measures designed to protect personal information within our organization against unauthorized access, loss or modification. Your personal information is only attainable to a limited number of people who need access to the information to perform their responsibilities. Unfortunately, no data transmission or storage system can be guaranteed to be 100% reliable.

We retain your personal information as long as we are providing the Services to you. We keep personal information after we terminate providing Services directly or indirectly to you, even if you close your SimpliFi account. We also keep personal information to comply with our financial, accounting, and tax reporting duties, where we are required to keep the information by our contractual bonds to our financial partners, and where data retention is sanctioned by the payment methods that we support.

7. Age Limitation.

The age limitation to use Simplifi’s Services is above 18 (Eighteen) years.

8. Updates To this Privacy Policy and Notifications.

We may change this Privacy Policy from regularly to demonstrate new services and updates in our Personal Information practices or applicable laws. The “last updated” legend of this Privacy Policy shows when this Privacy Policy was last modified. Any changes are effective when we post the revised Privacy Policy on the Services. We can provide you with announcements and alerts regarding the Privacy Policy or Personal Information gathered by posting them on our website and, if you are a User, by email address listed in your SimpliFi account.

9. Links To Other Websites.

The Services may provide the ability to connect to other websites. These websites may operate independently from us and may have their own privacy notices or policies, which we strongly suggest you review. If any linked website is not owned or controlled by us, we are not responsible for its content, any use of the website or the privacy practices of the operator of the website.