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SimpliFi and IDWise® partner to enable global standard AI-driven identity verification and e-KYC solutions in MENA and Pakistan

Dubai, UAE - October 27, 2022

SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, and IDWise®, a global identity verification and e-KYC solution, partner to offer SimpliFi’s customers a truly AI-based next-gen and hyper-localized identity verification and e-KYC solution.

This partnership provides SimpliFi’s customers that are looking to issue cards with an intelligent “bank-grade” solution for identity verification that utilizes the latest advances in global ID document verification technology, face match and certified liveness detection, along with comprehensive AML/PEP/Sanctions screening. These features, in addition to IDWise’s unique adaptability to regional requirements, will enable SimpliFi’s diverse customers with varied use cases across different markets in the region to provide their ever more demanding users with a next-gen frictionless experience, save costs through automation while adhering to increasingly stringent global and regional KYC requirements, all at the same time.

“Identity fraud has become a more common issue nowadays, with most online and digitized transactions. It has become clearer now that the fintech industry needs a quick and trusted solution to eliminate those challenges,” said Ali Sattar, Founder and CEO of SimpliFi.” IDWise’s ability and commitment to mitigate those risks and its hyper-local features is why we believe this would make an excellent partnership for both entities.”

“Digital payments are on the rise post-covid in the MENAP region, surpassing cash payments in some major economies in the region for the first time. Enabling digital trust through cutting-edge tech and hyper-localized identity verification solutions at an accelerated pace is ever more critical to stay ahead of fraudsters and to enable this fintech revolution to prosper,” said Baha Arab, Co-Founder & CEO of IDWise®. “We are particularly excited about joining forces with Ali and amazing team at SimpliFi on our joint mission with a deep sense of purpose and tremendous positive impact for the regional fintech ecosystem in our Tier 1 Emerging Markets.”

About SimpliFi

SimpliFi is on a mission to democratize payments by building the leading Cards as a Service (CaaS) platform for MENA and Pakistan. We empower businesses to unlock the power of financial ownership by enabling them to issue payment cards instantly to streamline business operations, drive new revenue streams and increase loyalty. Whether it’s a burgeoning startup in one market or an enterprise with regional presence, we enable companies to issue and manage their card programs with ease and confidence. For more information, please visit our website at

About IDWise®

IDWise® is at the forefront of leveraging the latest advances in AI to help instil trust in some of the largest and fastest-growing markets globally, with a particular focus on the emerging markets of the Middle East, Africa and Southeast Asia – we aspire to become the world’s first truly AI-based hyper-localized emerging markets focused global enterprise-grade Identity Verification and e-KYC solution. Headquartered in London, UK with more than 40 “IDWisers” working across 4 countries, we serve digitally disruptive tech ventures and large enterprise customers in 6 countries across multiple industry verticals, including fintech, telco, insurance, crypto, transport, logistics, and travel, having verified the identities of more than 3 million users since inception. To learn more, visit

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