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Bringing financial innovation to MENA and Pakistan

We are the leading CaaS platform enabling financial ownership across MENA and Pakistan

ali amin

The SimpliFi story

CEO and Founder Ali Amin Sattar has over 25 years of experience in payments, technology, banking, and global corporations, including a decade of experience building and scaling new ventures globally.

Ali saw an opportunity to simplify payments and become a catalyst in the ecosystem for the MENA region by building a product that caters to launching innovative card programs with speed.

Why is card issuance right for you?

SimpliFi allows you to issue virtual or physical cards for your customers, employees, or partners to address business needs, grow revenue, and drive loyalty.

You can build card programs without dealing with the tiresome process that comes with it.

new cards

Democratizing card issuance

What does this mean?

We understand firsthand the hassles that come with card issuance and the difficulties businesses face to scale and drive payment innovation and efficiency.

While we remove the strains that come with card issuance, we also help improve customers’ financial experience through better cost controls, faster regional expansion, and stronger topline growth in line with a fast-evolving digital payment ecosystem.

Meet the SimpliFi team

Located in 4 different countries, we bring our skills, experience, commitment, and agility to help you build, launch, and scale your card programs.

rochelle Rochelle Milton

Business Development

tafseer Tafseer Siddqui


akhil Akhil Sukumaran


rehan Rehan Mohammad

Business Development

The SimpliFi values

about us

Continue to raise the bar

We aim to raise the bar everyday by being honest, transparent, reliable & customer obsessed


Impact is what matters

Speed is our key to winning and we are driven by pride in ourselves, our work and our mission


Be a true owner

We are responsible for our collective success, while holding ourselves accountable


Putting people first

We acknowledge quality work, and we help each other grow through open communication

Become a SimpliFier

If you are interested in joining our team, send us a message and we will get in touch with you on our available vacancies!

about us