SimpliFi® and Mastercard join forces to enable innovative payment solutions across Middle East, North Africa & Pakistan

Dubai, UAE - June 13, 2023

SimpliFi has partnered with Mastercard to enhance digital payment adoption across the MENAP region. With demand for efficient digital payment solutions rapidly accelerating in the region, this strategic partnership will empower businesses to bring Mastercard-enabled payment products and services to market in record time.

SimpliFi is the leading regional Card as a Service (CaaS) platform. It enables businesses to better manage financial complexity and costs by issuing cards, streamlining business operations, and driving new revenue streams. Serving as a single API for fintech companies, telcos, retailers, SaaS platforms and merchants, any business can integrate with SimpliFi and launch and run a card program with ease. In addition to enablement of card products, SimpliFi is rapidly expanding its product suite into other payment services in line with its strategy to offer a wide spectrum of embedded finance solutions.

"Mastercard has been at the forefront of innovation, actively supporting fintech companies and businesses in bringing new customer-centric payment solutions to market with speed and ease. We are delighted to partner with Mastercard, as this association will enable our clients across the region to leverage the company's extensive suite of products and global infrastructure," said Ali Amin Sattar, Founder and CEO of SimpliFi.

The collaboration will leverage SimpliFi's innovative technology in a seamless manner, thereby significantly reducing time and costs typically associated with card initiatives. Through introducing market-leading solutions to this partnership, Mastercard will continue advancing the digitalization of the payments ecosystem in the region.

"Mastercard's mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. SimpliFi's mission to democratize payments aligns with our objectives and we look forward to working with the company on equipping businesses with innovative payment solutions that will allow them to participate in digital commerce while fostering financial inclusion across the region," said Amnah Ajmal, Executive Vice President Market Development, EEMEA, Mastercard.

With operations in the UAE, Saudi Arabia, Bahrain and Egypt, and with additional markets to follow, SimpliFi can fast track launch of payment products for businesses across multiple markets simultaneously with one integration and a seamless journey.

About SimpliFi:

SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, provides businesses with a one-stop solution to issue and manage their cards' program, enabling them to streamline operations, drive new revenue streams, and increase retention and loyalty. SimpliFi provides a full-stack solution consisting of APIs, SDKs, a client portal, and end-to-end program management capabilities. The Company manages all ecosystem partners required to issue cards, including banks, card schemes, processors, identity verification, card fulfillment, and customer care to deliver a seamless experience across multiple markets. In addition to providing a purpose-built tech stack, SimpliFi manages day-to-day card operations and compliance so businesses can focus on their core strengths whilst leveraging the capabilities and scale of SimpliFi. For more information, please visit our website at https://simplifipay.com/

About Mastercard (NYSE: MA):

Mastercard is a global technology company in the payments industry. With a mission to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, their innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, they are building a sustainable world that unlocks priceless possibilities for all. For more information, please visit our website at https://www.mastercard.com/

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