SimpliFi and IDWise® partner to enable global standard AI-driven identity verification and e-KYC solutions in MENA and Pakistan

October 2022: SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, and IDWise®, a global identity verification and e-KYC solution, partner to offer SimpliFi’s customers a truly AI-based next-gen and hyper-localized identity verification and e-KYC solution.

This partnership provides SimpliFi’s customers that are looking to issue cards with an intelligent “bank-grade” solution for identity verification that utilizes the latest advances in global ID document verification technology, face match and certified liveness detection, along with comprehensive AML/PEP/Sanctions screening. These features, in addition to IDWise’s unique adaptability to regional requirements, will enable SimpliFi’s diverse customers with varied use cases across different markets in the region to provide their ever more demanding users with a next-gen frictionless experience, save costs through automation while adhering to increasingly stringent global and regional KYC requirements, all at the same time.

“Identity fraud has become a more common issue nowadays, with most online and digitized transactions. It has become clearer now that the fintech industry needs a quick and trusted solution to eliminate those challenges,” said Ali Sattar, Founder and CEO of SimpliFi.” IDWise’s ability and commitment to mitigate those risks and its hyper-local features is why we believe this would make an excellent partnership for both entities.” 

“Digital payments are on the rise post-covid in the MENAP region, surpassing cash payments in some major economies in the region for the first time. Enabling digital trust through cutting-edge tech and hyper-localized identity verification solutions at an accelerated pace is ever more critical to stay ahead of fraudsters and to enable this fintech revolution to prosper,” said Baha Arab, Co-Founder & CEO of IDWise®. “We are particularly excited about joining forces with Ali and amazing team at SimpliFi on our joint mission with a deep sense of purpose and tremendous positive impact for the regional fintech ecosystem in our Tier 1 Emerging Markets.” 

About SimpliFi

SimpliFi is on a mission to democratize payments by building the leading Cards as a Service (CaaS) platform for MENA and Pakistan. We empower businesses to unlock the power of financial ownership by enabling them to issue payment cards instantly to streamline business operations, drive new revenue streams and increase loyalty. Whether it’s a burgeoning startup in one market or an enterprise with regional presence, we enable companies to issue and manage their card programs with ease and confidence. For more information, please visit our website at www.simplifipay.com.

About IDWise®

IDWise® is at the forefront of leveraging the latest advances in AI to help instil trust in some of the largest and fastest-growing markets globally, with a particular focus on the emerging markets of the Middle East, Africa and Southeast Asia – we aspire to become the world’s first truly AI-based hyper-localized emerging markets focused global enterprise-grade Identity Verification and e-KYC solution. Headquartered in London, UK with more than 40 “IDWisers” working across 4 countries, we serve digitally disruptive tech ventures and large enterprise customers in 6 countries across multiple industry verticals, including fintech, telco, insurance, crypto, transport, logistics, and travel, having verified the identities of more than 3 million users since inception. To learn more, visit www.idwise.com.

ADIB-Egypt and SimpliFi partner to expand the digital payments ecosystem in Egypt

This partnership extends SimpliFi’s footprint into 5 markets across MENA & Pakistan. 

August 22, 2022– SimpliFi, the leading Cards as a Service (CaaS) platform for banking and fintech industries in MENA and Pakistan, and ADIB Egypt, one of the most enterprising and digitally focused sharia-compliant banks in Egypt, have joined forces to help catalyze payment digitization for companies in Egypt. 

This partnership demonstrates both entities’ commitment to constant innovation introducing unprecedented services and solutions to the Banking and Fintech industries in Egypt. It brings SimpliFi’s innovative CaaS model to Egypt by leveraging SimpliFi’s deep technology and domain experience and strong client relationships together with ADIB-Egypt’s expertise in digital banking and understanding of the wider banking ecosystem. With the global exponential acceleration in the adoption of digital solutions, both SimpliFi and ADIB Egypt will work together to help companies issue scheme-enabled prepaid cards by reducing cost to launch and time to market.

“ADIB Egypt is at the forefront of digital banking innovation in Egypt, working closely with Fintech companies and technology startups to bring ‘market first’ propositions to the Egyptian market. We couldn’t have found a better partner to bring our unique CaaS model, as a first to market in Egypt.” said Ali Sattar, Founder, and CEO of SimpliFi. “We are honored to partner with a progressive bank such as ADIB-Egypt allowing us to help businesses in Egypt drive payment innovation and efficiency.”

“As we continue to relentlessly accelerate and advance our digital transformation strategy, ADIB-Egypt looks forward with great enthusiasm to a progressive partnership with SimpliFi. Together we will redefine payment digitization helping companies take their financial transactions to the next level and inducing a host of benefits that extends beyond business to drive economic mobilization,” said Mohamed Aly, CEO and Managing Director of ADIB-Egypt. “Our collaboration with this innovative platform with a solid record of firsts, allows us to empower Egyptian companies by issuing payment cards as a gateway to more integrated financial digitization, aligning with the Central Bank of Egypt’s vision towards expanding the efficiency and use of e-payments,” added Aly.

Through this new partnership, the bank aims to continue to expand its portfolio of cutting-edge digital solutions to customers, especially companies, allowing them to issue, manage, and run their own card programs.

Ahmed Effat, Consumer Banking Head at ADIB-Egypt said, “Our partnership with SimpliFi is a pivotal step along our digitization journey. Its value is not only limited to leveraging the company’s integrated expertise in technology and digital payments but will include its extensive network of relationships with companies in Egypt as well as startups across the Middle East and North Africa that are looking to enter the Egyptian market.” 

Effat pointed out that the partnership with SimpliFi will create and activate unprecedented digital solutions by utilizing the platform’s capabilities to speed up and streamline the processes, improving customers’ financial experience in line with a fast-evolving digital payment ecosystem.

For further information on SimpliFi’s digital payments services, please visit: https://simplifipay.com/

About SimpliFi:

SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, provides businesses with a one-stop solution to issue and manage their cards’ program, enabling them to streamline operations, drive new revenue streams, and increase loyalty. 

SimpliFi provides a full-stack solution consisting of APIs, SDKs, a client portal, a white-label app, and end-to-end program management capabilities. The Company manages all ecosystem partners required to issue cards, including banks, card schemes, processors, identity verification, card fulfillment, and customer care to deliver a seamless experience across multiple markets. In addition to providing a purpose-built tech stack, SimpliFi manages day-to-day card operations and compliance so businesses can focus on their core strengths whilst leveraging the capabilities and scale of SimpliFi.

About ADIB-Egypt

ADIB-Egypt is an award-winning bank that launched its operations in Egypt after the acquisition of National Bank for Development, through an Emirati consortium between Abu Dhabi Islamic Bank and Emirates International Investment Company in 2007. 

As part of ADIB Egypt’s strategy as a universal bank focused on providing a wide range of modern and Shariah-compliant financial solutions to its corporate and individual clients, advanced infrastructure has been developed, in addition to renovating a vast network of 70 branches and over 100 ATMs deployed across the republic’s governorates through a team of qualified personnel. 

ADIB-Egypt is committed to providing innovative technology that includes all digital products, and integrating the latest smart methods in Fintech to provide customers with further convenience, as we continue providing the latest e-payment technologies, and keep pace with the latest state-of-the-art smart technologies, seeking sustainable growth linked to service level, employee efficiency and market-share growth.

Aiming at integrating its services, ADIB-Egypt established its investment banking arm, ADI Capital, and a leasing company, ADIFinance, and an asset management arm. In 2020, the bank established two more companies: ADI Microfinance and ADI Consumer Finance, in response to growing customer needs, and to provide appropriate and immediate services using digital financial technology.

Faysal Bank & SimpliFi Pakistan partner to offer Innovative Digital Financial Services

Aug 16, 2022: Fintech Express Program from Faysal Bank is focused on identifying and fostering Fintechs and Startups with promising, high-potential innovative technologies from Mastercard that accelerate and facilitate the entire digital payment journey for Fintechs. Through this collaboration, Faysal Bank and SimpliFi will be able to move ahead in the mission of expanding financial inclusion by enabling digital payments for the unbanked and underbanked SME sectors in Pakistan.


Faysal Bank has been at the forefront of digital financial services in Pakistan, and SimpliFi has been enabling digital payments for businesses across MENA. This association between two industry leaders highlights the joint vision of both parties to introduce market-leading products to support businesses and contribute towards the digital payments vision set forth by the State Bank of Pakistan.


Speaking at the signing ceremony, Mr. Shaheryar Saeed Khan, Chief Digital Officer, FBL said, “Faysal Bank is eager to create partnerships and support EMI’s and Fintechs in Pakistan. This agreement with SimpliFi Pakistan shows our commitment to offer innovative, digital solutions to facilitate development and expansion of the digital ecosystem in Pakistan.”


“SimpliFi has been rapidly expanding its model across the MENA region and we are excited to enter Pakistan to enable the burgeoning digital payments ecosystem in the country,” said Ali Sattar, Founder, and CEO of SimpliFi. “We are confident that our partnership with Faysal Bank will empower local and international businesses in Pakistan to offer market-leading solutions that drive efficiency in payments.”


The signing ceremony held at Faysal Bank Head Office Karachi was also attended by Fahad Mirza, Head of Digital Products & Channels from Faysal Bank, and Tafseer ul Islam Siddiqui, Head of Engineering from SimpliFi.


About Faysal Bank:
Faysal Bank Limited was incorporated in Pakistan on October 3rd, 1994 as a Public Limited Company under the Companies Ordinance, 1984. The Bank’s shares are listed on Pakistan Stock Exchange. Faysal Bank is engaged in Commercial, Retail, Corporate, and Islamic banking activities. Faysal Bank’s footprint now spreads over more than 220+ cities. As of July 2022, the bank has a network of 638 branches of which 633 are Islamic banking branches.


About SimpliFi:
SimpliFi, a leading payment enabler in MENA and Pakistan, offers businesses a one-stop solution to drive digital payments thereby helping them streamline operations, generate new revenue streams, and increase loyalty. We provide a full-stack solution consisting of APIs, SDKs, a client portal, a white-label app, and end-to-end program management capabilities.

What is an Open Loop Payment System? Fintech Explained by SimpliFi

Open-loop means any payment method can be used to make payments without having to be part of the system itself. Any card that is widely accepted at multiple merchant stores and locations is considered an open loop card. 

Open loop cards can come in a multitude of forms. Open loop cards can be credit cards, debit cards, gift cards, or prepaid cards. The most common example is a credit card processed by a renowned card scheme, like Visa or Mastercard.

The advantages of open loop cards include high scalability and versatile transactions that are universally accepted. Card holders can make purchases anywhere in the world across multiple merchants where card payments are accepted, including online and over the phone.

When we refer to payment cards, open loop and closed loop, are systems that indicate whether a payment card can be used at online or offline stores other than that of the card issuer.

What is the difference between open loop & closed loop payment system? 

Closed loop payment systems do not offer as much flexibility as open loop.

While open-loop payment systems enable cardholders to make purchases anywhere, closed-loop cards are issued to be used at particular merchant stores only. 

Most store gift or branded cards, such as the The Alshaya Card, can only be used at the issuing stores, limiting purchases to the issuing retailer, and are therefore closed-loop cards.

However, not all store-branded cards are or need to be closed loop, organizations can create all sorts of co-branded payment cards via partnerships with financial institutions or modern card issuing providers like SimpliFi, enabling payment acceptance globally at multiple merchants.  

SimpliFi & Infinios partner to support the growing Fintech ecosystem in MENA

July 13, 2022: SimpliFi, the leading Cards as a Service (CaaS) platform for MENA and Pakistan, and Infinios Financial Services B.S.C (c) (Infinios), a card processor and payment services provider licensed and regulated by the Central Bank of Bahrain, announce a strategic partnership to support the growing fintech ecosystem in the MENA region. Under the partnership, SimpliFi will utilize Infinios Banking-as-a-Service (BaaS), to accelerate the enablement of digital financial services for businesses in the region.

The partnership aligns with SimpliFi’s vision to offer a one-stop solution for businesses to issue scheme-enabled prepaid cards across MENA and Pakistan, as well as Infinios’ goals to deliver flexible and secure digital banking and payment solutions to Fintechs like SimpliFi.

“We are delighted to be partnering with a strong BaaS player like Infinios that brings together deep domain knowledge and extensive payments experience in the region,” said Ali Sattar, Founder and CEO of SimpliFi. “By combining Infinios’ capabilities with SimpliFi’s deep tech expertise and customer relationships, we will enable businesses to bring innovative propositions to market in record time.”

“The collaboration with SimpliFi is in line with our commitment to supporting the growing fintech ecosystem in the region.” commented Andrew Sims, CEO of Infinios. “This partnership demonstrates how two Fintechs can come together to provide seamless, holistic solutions which enable a rapid route to market for businesses that wish to embed digital financial services into their business processes and applications.”  

About SimpliFi:

SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, provides businesses with a one-stop solution to issue and manage their cards’ program, enabling them to streamline operations, drive new revenue streams, and increase loyalty. 

SimpliFi provides a full-stack solution consisting of APIs, SDKs, a client portal, a white-label app, and end-to-end program management capabilities. The Company manages all ecosystem partners required to issue cards, including banks, card schemes, processors, identity verification, card fulfillment, and customer care to deliver a seamless experience across multiple markets. In addition to providing a purpose-built tech stack, SimpliFi manages day-to-day card operations and compliance so businesses can focus on their core strengths whilst leveraging the capabilities and scale of SimpliFi. For further details please visit https://www.simplifipay.com.

About Infinios:

Formed in 2014, Infinios Financial Services B.S.C(c) (previously known as NEC Payments B.S.C.(c)) is licensed and regulated by the Central Bank of Bahrain (CBB) as an Ancillary Services Provider, Payment Services Provider, and Card Processor. Infinios built the Infinite Financial Solutions platform from the ground-up, complying with multiple security and business process standards, and working with leading names in the technology and Fintech industries. Its vision is to help digital businesses to thrive and their customers to prosper, and its mission is to enable the growth of digital commerce and the development of superior digital financial services experiences through the provision of innovative, robust and compliant technology solutions. For further details please visit https://www.infinios.com.

SimpliFi partners with gate to pay to fast-track card issuance in Jordan

June 28, 2022: SimpliFi, the leading Cards as a Service (CaaS) platform for MENA and Pakistan, and Gate to Pay, a regional Fintech operating within the payments and the BaaS (Banking as a Service) domains, have joined forces to enable businesses to issue scheme-enabled payment cards in Jordan.

The partnership brings together SimpliFi’s leading card issuance platform and deep technology expertise with Gate to Pay’s extensive market knowledge and local strategic assets to deliver a seamless proposition to bring innovative card programs to market. The partners will work closely to enable Fintechs and other technology companies to issue cards to support a variety of use cases involving consumer and B2B payments, thereby digitizing the payments ecosystem in the Kingdom.

“Collaborating with Gate To Pay is one additional step towards democratizing card issuance in the MENA and Pakistan region,” said Ali Sattar, Founder, and CEO of SimpliFi. “The Fintech industry needs players like Gate to Pay, committed to providing seamless digital payment solutions to their partners, and we are beyond excited to be partnering with them to bring new solutions to market.”

“We are extremely proud and honoured to be chosen as an enabler for SimpliFi” commented Maha AlSaid – General Manager at Gate to Pay. “SimpliFi has really ambitious and exciting plans for the MENA region, and we are glad to be part of this journey as a chosen partner for SimpliFi. We look forward to this joint project in which we hope to play a part in shaping the MENA FinTech industry along with SimpliFi”

About SimpliFi:

SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, provides businesses with a one-stop solution to issue and manage their cards’ program, enabling them to streamline operations, drive new revenue streams, and increase loyalty.

SimpliFi provides a full-stack solution consisting of APIs, SDKs, a client portal, a white-label app, and end-to-end program management capabilities. The Company manages all ecosystem partners required to issue cards, including banks, card schemes, processors, identity verification, card fulfillment, and customer care to deliver a seamless experience across multiple markets. In addition to providing a purpose-built tech stack, SimpliFi manages day-to-day card operations and compliance so businesses can focus on their core strengths whilst leveraging the capabilities and scale of SimpliFi.

About Gate to Pay:

Established in 2014, Gate to Pay is a Jordanian FinTech specialized in offering tailored payment solutions. Operating within the regional FinTech domain, Gate to Pay is committed to delivering fully-fledged solutions, enabling partners with the latest technologies, and facilitating instant digital payments all over the globe.

Under the license of the Central Bank of Jordan, and through principal memberships with global schemes including Mastercard, Visa, and Union Pay International, Gate to Pay is serving a wide client base across several sectors and industries.

Gate to Pay currently powers several financial and non-financial entities across the region through its wide-range BaaS (Banking as a Service) modules. Offerings include card issuance, mobile wallet systems, instant payment solutions, digital onboarding, screening/ fraud monitoring solutions, and several other technology stacks. Gate to Pay also offers lines of corporate and retail products, enabling entities and users with the latest payment technologies whilst facilitating instant, borderless, digital payments.

9 Things to Consider When Designing a Modern Card Offering

In 2022, people and businesses continue to use payment cards every day – if not several times a day. Cards, whether physical or virtual, are the essence of digital payments.

However, evolving business models and the emergence of a variety of new business requirements and payment options requires new opportunities and card innovations that businesses cannot find at traditional retail banks.

Luckily, new innovative payment card options have also emerged to meet the demand that can’t be met or satisfied by traditional banks or legacy systems.

These innovative payment card solutions are created and enabled by modern card issuing platforms and APIs with the purpose of powering a new era of flexible payment card options.

But where can you find these platforms? And how can organizations use them to build successful card offerings?

In this article, we’ll show you how to create a successful payment card product for your business and find a modern card issuing platform for your business needs.

Card Issuing: Banks vs. Modern Fintech

When it comes to card issuance, banks are the go-to. They’re the most popular – and for a long time the ‘only’ – issuers of cards in the world.

But fast forward to today, banks are now seen as these big entities with stringent requirements, lots of legal processes, and in many cases not flexible or scalable enough to support some modern-day business use cases.

Even more so, banks can’t offer the flexibility that innovative companies, like Uber, Talabat, and others, need when it comes to payments today.

As a result, companies like SimpliFi had to come up with ways to help companies scale payments by enabling issuing cards faster and providing more controls.

That’s what modern card issuing is all about.

By providing the necessary infrastructure, platforms like SimpliFi, help organizations to build highly configurable payment cards to facilitate and enable innovative payment experiences.

In addition, modern card issuers like SimpliFi, help businesses manage card programs in ways that legacy systems can’t – and probably never will.

In other words, if you want to know how to issue a virtual card or physical card without having to go through bank hassles and approvals, then keep reading.

How to launch a winning payment card program

Having a successful payment card program for your business means your employees can enjoy flexible payment solutions that make their jobs easier, faster, and more efficient.

At the same time, you can also offer your customers card options, whether as your main solution or as an addition to your overall service.

With modern card issuance, the ideas and opportunities are endless.

Here are 9 things you need to do to create, design, and launch a successful payment card program in your company.

The tips included here cover launching a card both to support your employees and internal systems and to provide additional benefits to your customers.

1. Determine your business goals

The first step in making any business decision is to identify your business needs and how you plan to acquire customers. Doing so will help you determine which platform and payment card solution works for you best.

By identifying your goals, you’ll also be able to – at least initially – determine the metrics needed to measure the success of your card issuing program.

2. Identify your target audience and their behavior

One of the most important steps is identifying who the target audience for your card issuance program is.

Is it your employees? Your customers? Both?

If it’s the latter, then it’s best to divide your card program into two layers or segments. You may even divide your larger segments into sub-segments and note down usage policies and specifications for each. When it comes to customers, create a customer profile with demographics and behaviors such as when they make purchases, where they make them, along with the type of businesses they frequent.

3. Identify pain points

The next step is designing your payment card solution to identify the pain points in your business and your customers’ or employees’ pain points.

Doing so means you’ll be able to clearly work on your card solution so that you can clear away bottlenecks and ensure a smooth process later on.

In this section, make sure you write everything down. From pressing problems all the way to minor issues.

Is there something that may hinder your growth in the future? Is there something your competitors are doing that you aren’t and that’s affecting your business?

Write it all down.

4. Identify your geographies and audiences

Once you’ve identified your needs and pain points, it’s time to determine which geographical locations your employees or customers can use your cards in.

You can also set up markets or industries where your cards can be used, spending limits, and other related policies.

Planning your geographies should also include where your target audience is and where you’d like to expand – as a business and service – in the future.

5. Specify the services your cards can perform

Now it’s time to focus on what your card can do and how and where they help customers. This section can focus on specific industries, include ideas, or simply show how customers benefit from your card program.

6. Is your card program part of your business model?

You should definitely consider if your card is part of a larger service or service of its own. Is it part of your business model? And if yes, how much does your card program contribute to your revenues?

This will include both estimates and actual figures that you’ll need to review on a monthly, quarterly, and annual basis.

If the card is the core of your business model, or an essential part of it – then you shouldn’t focus on contributions but instead compare and review how much your card program is in-line with your objectives and overall revenues.

7. Ensure your policies are working well

It’s unlikely you’ll get everything right the first time. So, once you launch your card, you’ll need a couple of weeks of trial-and-error to help you fine-tune your policies.

Use the dashboard offered by your modern card issuing provider to track spending and money movements, uncover where customers and employees are falling short or not completing their tasks. Then fine-tune your card program accordingly.

8. Train employees and customers to use your card

When creating a payment card program, you should always have an onboarding process. Better yet, a quick onboarding video will save you valuable time and will be available for customers and employees to see whenever they want to.

Based on the initial trial, you can refine your onboarding process for how different people can use your payment card.

This is one of the most important steps when launching a payment card program. Failing to onboard customers and/or employees can result in many negative experiences and results.

For employees, failure to correctly onboard them means more time spent by employees, wasted spend, longer processes, lots of frustration, and more.

For customers, a negative experience can translate into bad reviews and less business.

9. Find the right partner to team up with

Last but certainly not least, it’s time to find the right modern card issuing program provider that will meet your requirements and act as a supportive partner to your business.

Launching your Card Offering

Launching a payment card offering on your own is neither simple nor straight forward. For starters, there are a host of regulatory approvals and industry requirements a business has to go through.

Luckily, there are enablers, like SimpliFi, a payment card enabler that helps companies issue cards easily, while taking care of the regulatory headache and requirements.

What is Payment Tokenization? – Fintech Explained By SimpliFi

Tokenization has become a major buzzword these days and is often mentioned in the same breath as data security, blockchain, cryptocurrency, and NFTs.

In payments, tokens play an integral role in adding an extra level of security to sensitive payment card data.

In this article, we will answer your question ‘What is payment tokenization?’, and take a closer look at the concept of tokenization in the payments ecosystem.

Without further ado, let’s dive right in.


What is Tokenization in simple terms?

In the simplest terms, tokenization is the process of securing sensitive data by exchanging it for a non-sensitive equivalent.


When applied to data security, tokenization is the act of substituting sensitive data with surrogate values – called tokens – that have no exploitable meaning or value.

These tokens are the reference, or identifiers, that map back to the original, sensitive data.

What is Payment Tokenization?

In the payments industry, tokenization is used to safeguard a card’s PAN (Primary Account Number) by exchanging it with more secure data.

The key strength of tokenization as a security measure, lies in the fact that card PAN numbers are not transmitted during transactions. When tokenized cards are used for payments, actual card details are held safe in a secure digital vault, and tokens are used instead of exposing sensitive data.

If a fraudster tries to intercept a transaction, all they will find is useless tokens, not any real card information.

Types of Tokenization

  • Security tokenization

Traditionally, security tokenization – also referred to as non-payment or acquirer tokenization – has been used to protect cardholder data and personally identifiable information (PII).

When payment transactions are complete, security tokens are designed to protect sensitive information when ‘at rest’ within a merchant’s database. This involves acquirer processors tokenizing cards using specific token formats, helping merchants protect sensitive data and meet PCI requirements. Credentials can be stored for future, recurring payments, and seamless checkout experiences.

  • Network tokenization

Network tokenization is a type of payment card tokenization offered by the payments network—Visa, Mastercard, Discover, American Express, etc.—that replaces primary account numbers (PANs) and other card details with a token issued by the card brand.

When implemented properly, network tokenization ensures secure remote commerce throughout the payments ecosystem by removing the need for merchants or third-party providers (Known as Token requestors i.e. ApplePay, GooglePay,,etc.) to expose themselves to the risk of handling the raw PAN and other sensitive cardholder data.

SimpliFi helps its clients launch tokenized card products which can be provisioned on ApplePay, GooglePay,,etc. with minimal overhead work required by its clients.

What Does a Token Look Like?

Token formats are categorized as: Format preserving or non-format preserving.

Format-preserving tokens maintain the look and feel of original card data.

On the contrary, non-format preserving tokens do not resemble the data in original cards and might also include alphanumeric characters.

To illustrate:

  • Format Preserving

For example:

Original Card Number

1222 1111 1111 2222

Format Preserving Token

1222 7546 3498 2222

  • Non-format Preserving

For example:

Original Card Number

1222 1111 1111 2222

Non-format Preserving Token

2e5ghfjf-te635yr-7637eb-u9jy76


Tokenization AND PCI Compliance

According to the PCI DSS, “Tokenization solutions do not eliminate the need to maintain and validate PCI DSS compliance, but they may simplify a merchant’s validation efforts by reducing the number of system components for which PCI DSS requirements apply”.

In this case, tokenization can be considered as a best practice to reduce PCI compliance scope – thus reducing the costs involved with meeting and monitoring PCI requirements.

It is simply one ingredient of an entire data security program that could qualify an organization for a PCI compliance certification.


Want to find out more about payment tokenization? Get in touch with our team today!

What is KYC? – Fintech Explained by SimpliFi

KYC is one of the most important terms in Fintech, and the financial ecosystem at large.
What is KYC, you ask?
In this blog post, we explore what KYC is all about and what fintech owners need to know.

What is KYC, really?


In Short

Know Your Customer (KYC) is a set of standards used by fintechs, banks, and other financial institutions to verify a customer’s legal identity.


Let’s explain more…

The Essence of KYC

“Prevention is better than cure”, they say.

KYC lies at the heart of fraud prevention. The main goal revolves around fraud prevention and constraining the ability of some users who fail to meet the given acceptance criteria.

KYC verification procedures allow financial service providers to avoid working with customers involved in money laundering, terrorist financing, or other illicit financial activities.

Serving as a line of defense against fraudulent activities, KYC procedures are often done at the time of customer onboarding – where identity documents are validated before customer approval. In other words, KYC is required any time a fintech accepts a new customer. An identity check will be executed and in some cases, additional customer key personal data and documents will be requested by the financial service provider.


KYC measurements can be further broken down into three levels: SDD, CDD, and EDD.

Each client is evaluated for possible participation in financial crimes and assigned a certain rating – referred to as ‘Risk Rating’.

KYC Risk Rating

  • SDD – Standard Due Diligence (Low Risk)
    This is the lowest level of verification and a faster due diligence process that identifies low-risk clients. When there is little chance of money laundering or terrorist financing, SDD is used.
  • CDD – Customer Due Diligence (Medium Risk)
    Customer Due Diligence is a basic analysis of the client and is the most common form of KYC. It is a medium-risk sphere within fintech that focuses on risk assessment and understanding the customer’s transaction habits.
  • EDD – Enhanced Due Diligence (High Risk)
    Enhanced Due Diligence, or EDD, is very common with Politically Exposed Persons (PEP), or customers who are more likely to participate in financial crimes – due to the nature of their business/operations. EDD will require fintech firms to collect additional data for high-risk customers’ identity and business operations – data on wealth sources, press coverage of the customer, and more.

Each of these processes is followed by continuous monitoring and transaction documentation – especially in high-security cases.

Without these procedures in place, overseeing financial bodies would have a hard time tracking illicit activities and stopping them.

What are the challenges that you might face in the KYC process?

Given the prevalence of cybercrime and its ever-changing practices, staying in compliance with KYC requirements can be challenging for a fintech startup.

KYC is an ongoing process. A fintech is required to regularly reassess its clients’ risk levels. To protect your fintech business from regulatory sanctions, fraud attacks, and chargebacks, it is crucial to implement a KYC risk assessment for all your customers.

Between due diligence, risk management, and continual analysis of transactions, fintechs spend a lot on KYC compliance annually.


Global spend on financial crime compliance – including KYC and transaction monitoring – at financial institutions reached $213.9 Billion in 2021.


Unfortunately, these budgetary restraints aren’t uniform across the board.

Therefore, fintech startups are likely to struggle – especially if new to the market or fundraising.

Modern RegTech solutions help financial firms improve compliance performance by solving regulatory issues quickly, and at scale. When used correctly, RegTech solutions can provide bootstrapped fintechs with the compliance tools they need to adapt to the modern threat and regulatory landscape.

Want to learn more about Regtech? Read our blog post on What is Regtech?


SimpliFi – Identity Verification in a Box

At SimpliFi, we empower businesses to build new payment solutions while minimizing the effort required to comply with financial regulations. We deal with third parties and local government databases on your behalf to orchestrate end-to-end KYC flows seamlessly, delivered to you via our SDKs and APIs.

We work with regulators and partners to ensure that we are updated with the latest requirements and industry standards to provide you with leading-edge innovation without ever compromising on risks.

Want to learn more about SimpliFi? Contact us today.

MDP and SimpliFi collaborate to accelerate the expansion of payment solutions into the Middle East and Africa region

May, 2022: MDP, the leading payments & card issuing platform signed a partnership with SimpliFi to accelerate expansion into the MIDDLE EAST AND AFRICA region.

MDP & SimpliFi combine their expertise in innovative payments & Cards as a Service (CaaS) – one-stop solutions to expand their business offerings & establish their position as a partner of choice for the payments ecosystem. The partnership highlights both entities’ commitment to empowering the fintech ecosystem, backed by payment experts and a powerful processing platform, with end-to-end digital solutions catering for the payment & fintech sector in the Middle East & Africa.

MDP – Chief Executive Officer, Ahmed Nafie, said the partnership would work as a vehicle for broadening the company’s reach.

“It’s exciting for MDP to ignite its strategic partnership with SimpliFi – through our collaboration we will work on accelerating the delivery of better financial experiences for all our customers,” said Ahmed Nafie, CEO of MDP. “The payments industry is evolving at a rapid speed, which has been a crucial catalyst for the growing demand for innovative digital payment solutions in the banking & fintech industry.”

Khaled El-Goghel, Managing Director at MDP also added, “MDP’s partnership with SimpliFi brings unprecedented innovation & speed to market, by providing comprehensive service offerings catered to the next-generation banking & fintech sector. Our collaboration with SimpliFi comes in line with the MDP’s strategic market and geographical expansion into the Middle East & Africa.”

Ali Sattar, Founder & CEO of SimpliFi, commented that the partnership would enable SimpliFi to expand its geographic footprint and capabilities. 

“Demand for card issuance is exploding and our partnership with MDP will not only allow us to accelerate our entry into Egypt but also the wider MENA and African markets. This partnership will lay the foundation for our continued rapid expansion to roll out our Cards as a Service capabilities and realize our mission of democratizing card issuance,” said Ali Sattar, Founder & CEO of SimpliFi.

About MDP:

MDP is the leading card issuing platform, enabling businesses to roll out their financial solutions with end-to-end payment infrastructure offerings – ranging from personalized card production to digital processes transaction. MDP is well-positioned in the market for more than 30+ years’ , acknowledged for accelerating payment experiences – through a tech-driven approach. MDP embraces the global adoption of innovative, scalable & secure emerging fintech solutions; that provide seamless omni-channel customer experiences. MDP is headquartered in Cairo, Egypt with an extended footprint in more than 40 countries globally.

About SimpliFi:

SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, provides businesses with a one-stop solution to issue and manage their cards’ program, enabling them to streamline operations, drive new revenue streams, and increase loyalty. 

SimpliFi provides a full-stack solution consisting of APIs, SDKs, a client portal, a white-label app, and end-to-end program management capabilities. The Company manages all ecosystem partners required to issue cards including banks, card schemes, processors, identity verification, card fulfillment, and customer care to deliver a seamless experience across multiple markets. In addition to providing a purpose-built tech stack, SimpliFi manages day-to-day card operations and compliance so businesses can focus on their core strengths whilst leveraging the capabilities and scale of SimpliFi. 

What is a Virtual Card? | Fintech Explained By SimpliFi

A Virtual Card is a payment card that exists solely in electronic form. It consists of a unique, randomly- generated 16-digit number and contains the exact card details as their physical counterparts: expiration date and CVV code. A virtual card mimics the function of a physical card to be used anywhere credit/debit cards are accepted.

How Do Virtual Cards Work?

Although commonly associated with online payments, virtual cards can be used to pay for any purchase – online or offline. When using a virtual card to pay your suppliers, customers, or workers, cards can be used the same way physical cards are used at a point-of-sale terminal or entered online.

Virtual cards can be either disposable (one-time use) or multiple-use.

Virtual credit or debit cards can be restricted to a single-use – which is referred to as disposable virtual cards. In some cases, virtual card numbers are generated for specific purchases with predefined amounts and frequency of use. Once generated, cards can be revoked as soon as a transaction is complete.

For B2B payments, you can set up a virtual card for every vendor or supplier. A virtual card number can be assigned exclusively to one supplier and turned off once a purchase is complete.

On the other hand, multiple-use cards are assigned with an expiration date and can be reused until the date is reached. Multiple-use cards can be used for subscription services or any other type of recurring payment.

Combating Fraud With Virtual Cards – Using Modern Card Issuing

With more companies, like yours, moving their services into the digital realm, fraudsters are figuring out new ways to take advantage of the world of digital payments. No matter what business or industry you’re in, it’s time to give payment security some serious thought with cyber fraud on the rise.

Virtual cards offer an ideal way to keep your business accounts secure and cybercriminals out of your wallet. These cards are becoming increasingly common among consumers, and businesses are now catching up.


In 2025, the volume of virtual card transactions will rise to $5 trillion from $1.6 trillion in 2020 – Juniper Research


Virtual cards enable secure online transactions by allowing you to take preemptive measures to combat fraud. Card programs created through modern card issuing providers like SimpliFi provide fine-grained controls on when, where, and how payments can be made.

Just like any card program created on a modern card issuing platform, spend controls can restrict the use of virtual cards. Cards can be created for a one-time payment for a specific amount, time, place, or merchant category where the card is accepted. These controls are verified as transactions take place to prevent attempts of card misuse.

SimpliFi’s modern card issuing APIs can help you design virtual card programs in ways that meet your specific business needs.

Explore how SimpliFi can enable virtual card programs for your different business use cases.

Modern Card Issuing Vs. Legacy Systems: What is the difference?

The magic of seamless, nearly invisible payments is spreading everywhere – on e-commerce sites, investing platforms, music apps, and brick and mortar stores. Everywhere where customers spend their time and money.

Modern card issuing is giving businesses new ways to manage corporate spend, increase employee satisfaction and stay at the heart of customers’ financial lives.

With the help of modern card issuing platforms and their open APIs, cards continue to be a key touchpoint to smarter financial services – catalyzing new commerce, business, and payment landscape.


For over half a century, the traditional bank-led card programs have dominated the card-issuing landscape.

Cards issued by banks are characterized as one-size-fits-all products with limited features – many of which simply don’t serve the ever-changing needs of consumers and businesses around the world.

Fintechs have begun to emerge to deliver experiences that meet the needs of modern consumers and businesses. They have started building flexible, customized platforms, by embedding payments in their flows such as virtual cards with customized controls.

Modern Card Issuing – Paving the way for more accessible financial services

Today, innovative businesses are looking for ways to issue their own cards, setting up custom payment programs while bypassing traditional, burdensome card-issuing methods.

Features like OEM wallet payments such as Apple Pay, custom spend controls, and rich user data insights are on top of mind.

Pioneered by companies like Uber and IKEA, modern card issuing now allows businesses to have their own configurable payment cards and a simpler way to manage payment programs.

Modern card issuing platforms – that have already established partnerships and direct integration points with issuing banks and card networks – can help organizations build card programs to issue cards in a matter of a few clicks.These platforms are often distinguished by:

Open APIs: A card issuing platform with open APIs enables businesses to develop their own card solution, tailored to specific business needs and logic. When the needs expand to new use cases, open APIs will allow organizations to modify and customize their card experience.

Programmatic Controls: Using modern card issuing, businesses can specify exactly when, where, and how cards will be used – to reduce fraud risks and prevent unauthorized or excess spending. Card spending options can be limited by merchant name/category, channel, location, spending amount, and time of use.

Real-time Transaction Data: Having visibility into transaction data can give businesses access to consumer spending habits including the purchase amount, merchant, location, date, time, and currency. These rich, data-driven insights will provide a full picture of consumers’ behavior.

Still looking to learn more about Modern Card Issuing? Contact us now!


Modern Card Issuing vs. Legacy Systems

Looking to launch your own card program?

#Tip By SimpliFi:

To be able to launch a successful card program, partner up with a proven partner who knows your industry, and is equipped to continuously maintain, develop and scale your card product offering. Find out where your modern card issuing provider is heading as a business. And last but not least, figure out your partner’s readiness to: a) respond to your different business use cases/scenarios and b) provide the features and capabilities that you might need in the future.

Explore how SimpliFi can help you launch your own card program today.

Ready to build your card program?

Request for a portal to experience no-code solution or contact us