Bringing financial innovation to MENA and Pakistan
The SimpliFi®️ story
CEO and Founder Ali Sattar has over 25 years of experience in payments, technology, banking, and global corporations, including a decade of experience building and scaling new ventures globally.
Ali saw an opportunity to SimpliFi payments and become a catalyst in the ecosystem for the MENAP region by building a product that caters to launching innovative card programs with speed.
Why is card issuance right for you?
Card issuance is the solution to a number of problems that businesses face as they scale across the region, including:
- Proactively manage expenses in single or multiple currencies
- The complexity of making payments or payouts to partners, merchants, and suppliers
- Looking to generate new revenue streams and strengthen customer loyalty
Democratizing card issuance
How is SimpliFi®️ enabling card issuance for every business, large or small, tech or non-tech?
We understand firsthand the hassles that come with card issuance and the difficulties businesses face to scale and drive payment innovation and efficiency.
SimpliFi®️ provides you with a one-stop solution to issue cards and manage your white-labeled cards’ program, enabling you to streamline operations, manage costs, drive new revenue streams, and increase loyalty.
Get in touch with the SimpliFi®️ team
Located across the region, we bring our skills, experience, commitment, and agility to help you build, launch, and scale your card programs.
The SimpliFi®️ values
Raise the bar everyday
We aim to raise the bar everyday by being honest, transparent, reliable & customer obsessed
Impact is everything
Speed is our key to winning and we are driven by pride in ourselves, our work and our mission
Own it
We are responsible for our collective success, while holding ourselves accountable
Putting people first
We acknowledge quality work, and we help each other grow through open communication
If you relate to our values, join our team!
Become a SimpliFier 
SimpliFi in the media
SimpliFi in the news
SimpliFi and IDWise® partner to enable global standard AI-driven identity verification and e-KYC solutions in MENA and Pakistan
ADIB-Egypt and SimpliFi partner to expand the digital payments ecosystem in Egypt
Faysal Bank & SimpliFi Pakistan partner to offer Innovative Digital Financial Services