About Us Page

Bringing financial innovation to MENA and Pakistan

WhatsApp Image 2021-12-16 at 12.11.01 PM (1)

The SimpliFi®️ story

CEO and Founder Ali Sattar has over 25 years of experience in payments, technology, banking, and global corporations, including a decade of experience building and scaling new ventures globally.


Ali saw an opportunity to SimpliFi payments and become a catalyst in the ecosystem for the MENAP region by building a product that caters to launching innovative card programs with speed.

Why is card issuance right for you?

Card issuance is the solution to a number of problems that businesses face as they scale across the region, including: 


  • Proactively manage expenses in single or multiple currencies
  • The complexity of making payments or payouts to partners, merchants, and suppliers
  • Looking to generate new revenue streams and strengthen customer loyalty
New Cards Latest (3)

Democratizing card issuance​

How is SimpliFi®️ enabling card issuance for every business, large or small, tech or non-tech?


We understand firsthand the hassles that come with card issuance and the difficulties businesses face to scale and drive payment innovation and efficiency.


SimpliFi®️ provides you with a one-stop solution to issue cards and manage your white-labeled cards’ program, enabling you to streamline operations, manage costs, drive new revenue streams, and increase loyalty.

Get in touch with the SimpliFi®️ team

Located across the region, we bring our skills, experience, commitment, and agility to help you build, launch, and scale your card programs.

Rochelle Milton

Tech Sales Lead

The SimpliFi®️ values

Frame 567

Raise the bar everyday

We aim to raise the bar everyday by being honest, transparent, reliable & customer obsessed

Frame 566

Impact is everything

Speed is our key to winning and we are driven by pride in ourselves, our work and our mission

Own it

We are responsible for our collective success, while holding ourselves accountable

Frame 565

Putting people first

We acknowledge quality work, and we help each other grow through open communication

If you relate to our values, join our team!

Become a SimpliFier 🔥

SimpliFi in the media

SimpliFi in the news

SimpliFi and IDWise® partner to enable global standard AI-driven identity verification and e-KYC solutions in MENA and Pakistan

ADIB-Egypt and SimpliFi partner to expand the digital payments ecosystem in Egypt

Faysal Bank & SimpliFi Pakistan partner to offer Innovative Digital Financial Services

Want to know more?

Reach out to us to know more about starting your card program