SimpliFi
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Unleash the power
of payments

Instant card issuance in MENA & Pakistan. Issue virtual or physical cards for your customers, employees, or partners to solve business problems and drive your bottom line.

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Card issuance with you in mind

Leverage card issuance for unlocking unparalleled business growth.

Generate exciting new revenue streams

Custom-build your payments experience

Design and brand your cards your way

Strengthen customer and partner loyalty

Own customer data and derive insights

Improve cost controls

Cutting-edge SimpliFi Solutions

Integrate customizable, adaptable, and secure payment solutions into your business.

Manage corporate expenses

Better control corporate spend by providing employees & contractors with instant & secure access to funds

Automate corporate payouts

Automate, control and scale salary, incentive and commission payouts

Enable consumer spend

Generate new revenue streams and build customer loyalty with custom-built payment experiences

Deliver BNPL experiences

Maximize reach of BNPL offerings and streamline merchant settlement

The benefits of working with SimpliFi

Accelerate speed-to-market and scale across the region with SimpliFi embedded finance solutions.

Regulatory-lite

No need to go through BIN sponsorship, licensing, or PCI compliance

Multi-currency

Issue cards in all major regional currencies including USD, and generate additional FX revenue

Fully programmable

Customize your card product using our unified APIs and PCI-certified SDKs

Increase speed-to-market

Fast-track your launch with the required partnerships and certifications in place

Simple & fair pricing

Clear pricing with low setup costs, tiered monthly fees, and fair revenue share

Expand across MENAP

Scale across the region by building on our infrastructure with one integration

Built for developers, by developers

Build, test, and launch your custom card products using our unified REST APIs and PCI-certified SDKs backed by our detailed, user-friendly developer guides.

API DOCUMENTATION
developers

The SimpliFi portal -
Power at your fingertips

Our comprehensive, self-contained portal gives you access to all the functionality you need to run your card program with full program-level overview, reporting, and controls.

GO TO PORTAL

Our Partners

alinma bank
idwise
mdp
mastercard
lune
faysal bank
infinios
adib
toppan
gate to pay
saudi post
maqsam
ibex
m2p
samoon
aramex
unifonic

This partnership is an example of how FinTech is maturing into a diversity of solutions supporting the needs of both consumers and businesses. We’re jointly targeting a gap where automation designed for SMEs has not yet gotten enough attention.

Mohammed Milyani

Founder & CEO of NQOODLET

In our aim to enhance transaction data to be more useful, we’re delighted to be working with SimpliFi and provide its diverse customers with practical, actionable insights to drive revenue while enabling their end customers to better manage their finances with the power of data.

Helal Tariq Lootah

Co-Founder, Lune

SimpliFi’s mission to democratize payments aligns with our objectives and we look forward to working with the company on equipping businesses with innovative payment solutions that will allow them to participate in digital commerce while fostering financial inclusion across the region

Amnah Ajmal

Executive Vice President Market Development, EEMEA, Mastercard

One of our latest collaboration agreements has been signed with the promising Fintech start-up SimpliFi with its ‘Cards-as-a-Service’ model. We aim to fulfill the unique requirements of SimpliFi as well as further up-and-coming Fintech companies to launch their products quickly into the market by continuously improving our service delivery times.

Michael Hraschan

Director of Product Management Payment, Toppan FutureCard

This partnership demonstrates how two Fintechs can come together to provide seamless, holistic solutions which enable a rapid route to market for businesses that wish to embed digital financial services into their business processes and applications

Andrew Sims

CEO, Infinios

It’s exciting for MDP to ignite its strategic partnership with SimpliFi – through our collaboration we will work on accelerating the delivery of better financial experiences for all our customers.

Ahmed Nafie

CEO, MDP

SimpliFi has really ambitious and exciting plans for the MENA region, and we are glad to be part of this journey as a chosen partner for SimpliFi. We look forward to this joint project in which we hope to play a part in shaping the MENA FinTech industry along with SimpliFi

Maha AlSaid

General Manager, Gate to Pay

Faysal Bank is eager to create partnerships and support EMI’s and Fintechs in Pakistan. This agreement with SimpliFi Pakistan shows our commitment to offer innovative, digital solutions to facilitate development and expansion of the digital ecosystem in Pakistan.

Shaheryar Saeed Khan

Chief Digital Officer, Faysal Bank Limited

Together we will redefine payment digitization helping companies take their financial transactions to the next level and inducing a host of benefits that extends beyond business to drive economic mobilization.

Mohamed Aly

CEO and Managing Director, ADIB-Egypt

We are particularly excited about joining forces with Ali and the amazing team at SimpliFi on our joint mission with a deep sense of purpose and tremendous positive impact for the regional fintech ecosystem in our Tier 1 Emerging Markets.

Baha Arab

Co-Founder & CEO, IDWise®

SimpliFi has been a pioneer and has rapidly expanded its innovative offerings across the MENA region, and we are excited to partner with them in our endeavor to enhance the overall digital payments vision of the Saudi Government.

Adel Omar Alrajhi

General Manager Cards and Payment, Alinma Bank

Our Investors

gfc
ventures
nc
sv
raed

Ready to bring your card program to life?

Register now to experience a no-code solution

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